PR/Brand Manager

AppCake - An innovative product company that has been specializing in the successful development of mobile applications since 2017. We conquer the IT industry with a non-trivial approach, interesting tasks and the active use of modern technologies.

The released products are distinguished by positive download growth, intuitive interface and easy perception by end users. Our goal is to create quality products that are understandable and easy to use. Our customers are millions of users of applications based on Android and iOS.

Working at AppCake is a creative process in a team of professionals. The company provides an opportunity for each employee to build a successful career by implementing bold ideas and using their full potential.

Advantages of working in AppCake:

• Developed corporate culture

• Strong team of experts

• Gaining experience in creating new and supporting existing projects

• The possibility of promotion within the company, as well as implementation in new directions

• Corporate English

Team size and structure?

15-20

For which tasks (responsibilities)?

• Development of a comprehensive marketing strategy for promoting the brand of the IT company AppCake;

• To analyze the market, trends and competitors with further formation of market analytics;

• Development of PR activities and warm-ups through social networks;

• Prepare advertising and informational materials (write technical specifications, briefings on advertising materials) for social networks;

• Control of company reviews;

• Collect statistics and analyze the results of the company's presence in social networks using Google Analytics;

• Contributing to improvement in the employee engagement strategy;

What kind of professional are we looking for?

• Experience: from 2 years;

• English from C1;

• Understanding business processes in the field of IT;

• Knowledge of the basics of product management, brand management;

• Understanding and ability to analyze marketing and product indicators;

• Experience in launching advertising campaigns on the international market (contextual, display advertising, targeted) and the ability to analyze their effectiveness;

• Ability to conduct market and product analysis;