Head of Marketing Analytics

We are Belka Games. Our team is among the top-20 grossing companies in Europe according to data.ai statistics, and our projects' audience has surpassed the milestone of 110 million players.  

Our marketing analytics and automation team is responsible for a system that collects and stores purchasing and ASO data. It also predicts LTV alongside developing methods for accurate traffic estimation.

We strive to create user-friendly tools that analyze traffic to automatically make decisions about purchases at certain stages. Our purchasing is partially automated, and we continue developing it in this direction.

This is an opportunity for you to influence the growth of our company by proposing new solutions and approaches based on marketing data.

What are you working on?

• Genres: Casual
• Platforms: Mobile, Android, iOS

For which tasks (responsibilities)?

• Leading the analytics and automation team, developing the team and the processes within it

• Participating in the strategic planning of marketing activities, curating a long-term roadmap for marketing analytics, forming and achieving annual goals

• Developing LTV prediction models

• Implementing and integrating new traffic estimation methods and tools

• Setting and testing hypotheses, identifying patterns in user acquisition, and seeking opportunities to increase purchases

• Developing tools for automating traffic purchases and marketing business processes

What kind of professional are we looking for?

• Proven experience in marketing analytics, including experience in a Lead or Head position

• Understanding of how digital marketing channels work and the differences between them

• In-depth knowledge of metrics and how they are measured in UA, ASO, and creative work

• Understanding of marketing data flows, as well as the limitations and possibilities regarding privacy

• Proficiency with the standard analytics stack (mathematical statistics, SQL, Python, frameworks)

• The ability to clearly present the results of your work, relay them in understandable terms to both the team and the CEO, as well as justify and defend your point of view

What is important for us in a person?

• We expect you to work independently and take responsibility for your results

• We're a team, so it's important to make decisions together and negotiate effectively

• You have a product-oriented mindset and know how to set goals and break them down into tasks to achieve results

Why do we enjoy working here?

• Remote/hybrid options: you can work at our comfortable offices or remotely in Lithuania, Cyprus, Georgia, or Montenegro

• Professional growth: we offer English lessons with a tutor, pay for trips to professional conferences, and partially reimburse employees for education

• Flexibility: sometimes you just want to try something new. We get it, so we'll support you if you decide you want to switch to a new position, role, or project

• Teamwork: we value the expertise of every member of our team, so we really listen to each other

• Data-driven decision-making: all our product-related decisions are ultimately based on metrics, not subjective feelings

• Plus all the standard stuff: official employment, health insurance, and partial reimbursement for your gym membership